5 Minutes with Entrpreneur Arpita Khadria

5 Minutes with Entrpreneur Arpita Khadria

By Puja Disha Bharwani
We speak to one of India’s brightest young entrepreneurs to find out her secrets of success, from humour to Hatha yoga

Serial entrepreneur Arpita Khadria has built three start-ups in three years — all this at the age of 33. You might have heard of one of her hit ventures. The Bangalore based go-getter created an Android word puzzle game called Signtist to help improve vocabulary and general knowledge. (It seems to be working: it’s already rocketed past 25,000 downloads!)

All this success stems from big, bold choices. In 2012, after quitting her job, she set up Barefoot, a brand consultancy company for start-ups. She is also a founding member of non-profit platform Give Freely where individuals list their donations and NGOs their needs, in order to find a suitable match.

By any definition, Arpita is a role model for success. And since, in our survey, Indians revealed success as a key factor to living fully, we asked Arpita to share what are the mantras and practices we can internalise to start us on that journey to achievement?


Her main mantra for success, especially for Indian women, is to be firm and take charge of their lives.

“Nobody can make you feel inferior without your consent. So we must not allow it. It is entirely our decision what to prioritise. But once you decide, stand by it.”


Arpita says adaptation is the key to succeeding, especially as an entrepreneur starting something new.

“You don't know how long it might take or what obstacles may come. So I try to stay focused yet flexible in my plans for the future. One must adapt along the way to realise their dreams.”


In 2012, Arpita quit her job because she was positive about forging a new path. Scary? Yes. But she focused on the potential of her big decision, not her fears.

“Believe in the power of possibilities and believe in yourself. Most people don't take the plunge because they fear the consequences. And more specifically, they fear a negative consequence. But what if we thought of the good that might happen if we tried something new?”


Arpita is a strong believer in working hard to build and maintain connections — and sometimes that means swapping serious frowns for a smile. There’s always room for lightheartedness.

“I believe a sense of humour builds trust, even in professional relationships.”


Harnessing a healthy mind-body connection is key to Arpita. She regularly practices yoga to help her stay in the zone and make the most of her 24 hours in a day.

“Being an entrepreneur is half multi-tasking. So yes, one needs to be very efficient and organised in order to stay on track. We have to deal with all aspects of business and put on different hats every hour.”

Don’t believe bodywork helps you focus? Just 20 minutes of yoga per day is believed to boost brain function and memory, according to a University of Illinois study.

Bonus: Need one more dose of wisdom to keep you inspired? Think less about your bank account, and more about the big picture. In our survey, Indians rated money as a barrier to living fully. But for Arpita, the meaning of success is “when people know you for what you made, not how much you made.”